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Cohber Press Celebrates New Year with New Technology

January 25, 2013
PALO ALTO, CA—January 25, 2012—HP today announced that Rochester, NY-based Cohber Press installed an HP Indigo 7600 digital press to increase production capacity and expand its printing capabilities to create thicker, customized photo and commercial applications without sacrificing turnaround time or quality.
Cohber presold a large percentage of the HP Indigo 7600's printing capacity before the installation was complete, confirming customers' demand for the press's new features. The addition of the press allows Cohber to print up to four million more color pages per month, increasing both production volumes and profitability. Using the press's Enhanced Productivity Mode, the company can produce up to 160 color pages-per-minute to achieve the fastest sheetfed print speed on the market today.
"To remain competitive, it is important for us to sell our company's services, not just the presses we run. The HP Indigo 7600 gives us a wider range of capabilities than other digital presses on the market, allowing us to better meet our customers' needs," said Paul Galligan, chief marketing officer and senior vice president, Cohber. "With HP digital presses, we can run unique substrates like metallic, plastic or latex. In addition, the ability to print on substrates up to 18 points thick creates new opportunities for specialty direct mail and photo books."
HP Indigo boasts having the industry's widest array of media, compatible with more than 2,500 substrates including thicker paperboard. The HP Indigo 7600 Digital Press also enables new special effects such as raised print, textured effects and digital watermarks. With these features, the HP Indigo 7600 outfits Cohber with the ability to add higher value to its photo and direct mail applications.
Picture perfect

Most of the applications set to be produced on Cohber's new press will be unique photo specialty pieces highlight interesting substrates such as foil, plastic and transparencies. Cohber has extensive background in this area, with forty percent of the company's overall business dedicated to printing international and national design books, photo books and cards.
"The softer tone of the HP Indigo ElectroInk was a look that a key client liked, and we want to satisfy the client," said Galligan.
With HP Indigo ElectroInk White, light black, light cyan and light magenta, the HP Indigo 7600 equips Cohber to print professional photos with realistic skin and sky tones. This gives Cohber a competitive advantage in the professional album and photo specialty markets.

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