CMO Survey Finds Marketers More Optimistic About Revenue Prospects
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These are some of the results of the August 2010 CMO Survey, a nationwide poll of top marketers conducted twice annually by Duke University's Fuqua School of Business and the American Marketing Association. The survey of 574 chief marketing officers (CMOs) also explored the ever-growing importance of social media marketing and found strong trends in its use for business-to-customer (B2C) marketing.
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