CMO Council Study Finds Blind Spots in Delivery of Go-to-Market Materials
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
PALO ALTO, CA—Nov. 29, 2010—A new study by the Chief Marketing Officer (CMO) Council reveals significant blind spots in the go-to-market process as marketers focus on strategy, creative development and campaign execution to the detriment of effective marketing materials distribution. The latter includes the efficient and timely delivery of marketing and merchandising materials to dealer, agent, franchise, retail and brand office locations, as well as the processing of customer requests for sales literature and samples through Web, call center and e-mail channels.
0 Comments
View Comments
Related Content
Comments