CMO Council to Keynote at InfoPrint 'Making Your Mark' Forum
BOULDER, CO—June 4, 2009—InfoPrint Solutions Company, the joint venture between IBM and Ricoh, today announced that Liz Miller, Vice President of the Chief Marketing Officer (CMO) Council will be the keynote speaker to a global audience at InfoPrint’s upcoming forum, “Make Your Mark.” This two-day interactive session will be held at InfoPrint’s recently launched Innovation Center, in Boulder, CO, and is aimed at customers in service bureaus and the direct mail industry.
Miller is a highly sought after speaker and regularly presents at conferences and events around the world. Her keynote is part of an ongoing collaboration between InfoPrint and the CMO Council to educate the industry and drive the adoption of innovative techniques amongst marketers.
“The CMO Council is focused on helping our members learn the techniques and best practices needed to be innovative and successful in today’s market. I am delighted to be invited to share these insights and more with the delegates at ‘Making Your Mark,’ and to extend our ongoing collaboration with the team at InfoPrint,” said Liz Miller, Vice President of The CMO Council.
“Making Your Mark” is focused at educating new and existing InfoPrint clients on innovative techniques that can help grow revenues, drive value and control costs. It is part of an InfoPrint worldwide series delivering best practices education along with interactive, hands-on sessions and real life customer experiences. Topics to be covered include pilot readiness assessment, looking at color infrastructure, and print and mailroom operations so that attendees can gauge the next steps needed to roll out a TransPromo pilot.
This will run alongside sessions on InfoPrint’s commercial print portfolio, and topics such as outsourcing best practices and postal optimization as well as presentations from existing InfoPrint customers, sharing their real-life experiences.
“We will facilitate knowledge-sharing around our key solutions, such as TransPromo and workflow, with important customers in an effort to drive the industry to deliver more targeted, personalized information across all communications channels,” said Sandra Zoratti, Vice President, Global Solutions Marketing at InfoPrint. “Our solutions are industry-proven as an effective way to drive customer loyalty and improve efficiency in our current economy, and are tightly focused on helping our customers grow their businesses.”
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council’s 4,000 members control more than $120 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 6,000 global executives across 57 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council’s strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.