City of Louisville Adopts ‘Paperless’ Trade Show Solution at Expo Center
“The Viridistor system holds great promise for eliminating tremendous amounts of trash right here in our own backyard,” said Mayor Abramson. “It’s calculated that if every attendee at the IBEX Show had gathered just 15 pounds of literature each – which is probably far less than most people took away – that would have amounted to more than 40 tons of paper, or the equivalent of almost 1,000 trees that could have been saved.”
“That’s a powerful statement about greenhouse gas reduction and efforts by both the IBEX Show and the City of Louisville to reduce the municipal carbon footprint,” noted Terry Mullin, Viridistor President & CEO.
The use of the Green Box system is the latest in a continuing series of programs to make the City of Louisville green. In 2005 Mayor Abramson signed the Mayors’ Climate Protection Agreement, which pledged to reduce the city’s carbon emissions seven percent over 1990 levels by 2012. In 2008 the Board of Trustees of the American Society of Landscape Architects (ASLA) awarded honorary membership to the mayor for his work in government and environmental activism. And in 2010 he was honored by the U.S. Environmental Protection Agency as an “Energy Star Partner of the Year” for the city’s innovative “Kilowatt Crackdown” program.
The paperless service from Viridistor enables organizations to “go green without going broke” by bringing exhibitor information management into the 21st century, and it provides benefits for all event participants, according to Mullin.
“Trade show and conference owners can offer a versatile and practical new service to their corporate exhibit customers that helps them to eliminate one of the top five costs of participating at events—the printing, shipping, inventorying and handling of promotional literature for events,” Mullin noted. “In addition, facilities such as the Kentucky Exposition Center can reduce their costs by eliminating one of the biggest sources of post-event waste—and trade shows are second only to the construction industry in the volume of waste produced. The best part is, event attendees no longer have to lug around hundreds of pounds of paper at an event.”