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City of Louisville Adopts ‘Paperless’ Trade Show Solution at Expo Center

October 12, 2010
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The use of the Green Box system is the latest in a continuing series of programs to make the City of Louisville green. In 2005 Mayor Abramson signed the Mayors’ Climate Protection Agreement, which pledged to reduce the city’s carbon emissions seven percent over 1990 levels by 2012. In 2008 the Board of Trustees of the American Society of Landscape Architects (ASLA) awarded honorary membership to the mayor for his work in government and environmental activism. And in 2010 he was honored by the U.S. Environmental Protection Agency as an “Energy Star Partner of the Year” for the city’s innovative “Kilowatt Crackdown” program.

The paperless service from Viridistor enables organizations to “go green without going broke” by bringing exhibitor information management into the 21st century, and it provides benefits for all event participants, according to Mullin.

“Trade show and conference owners can offer a versatile and practical new service to their corporate exhibit customers that helps them to eliminate one of the top five costs of participating at events—the printing, shipping, inventorying and handling of promotional literature for events,” Mullin noted. “In addition, facilities such as the Kentucky Exposition Center can reduce their costs by eliminating one of the biggest sources of post-event waste—and trade shows are second only to the construction industry in the volume of waste produced. The best part is, event attendees no longer have to lug around hundreds of pounds of paper at an event.”

At most show and conference events, exhibitors must estimate how many sets of marketing literature they will need to produce for distribution to attendees. At the IBEX Show, many companies handed out materials that were valued at $15 or more per set, and when they ran out, they had no additional materials to distribute. With the Green Box solution, that same literature “set” would have cost less than one dollar per person to distribute—and it could have included multimedia and audio/video files as well as brochures and documents—plus, no exhibitor would have run out of electronic copies.

About Viridistor
Viridistor LLC was established in 2008 with the goal of providing environmentally sound business solutions for the information technology market. Viridistor’s solutions will address the “going green” initiatives that affect businesses, governments, institutions and individuals alike. The Green Box™ solution is the first in a planned series of products and services designed to radically transform how information is exchanged throughout the public and corporate or professional sectors. Based in Tustin, Calif., the company was founded by a group of executives who bring to bear decades of technology product development and marketing.

For additional information please visit the company’s Website at www.viridistor.com.

Source: Company press release.
 
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COMMENTS

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Most Recent Comments:
Roger Raymond - Posted on October 13, 2010
My only observation is that by the time a city full of administrators tries to implement a greener, more hi tech way of doing things, they most certainly will get it 100% wrong. You can tell that they have never been to a trade show, especially a graphics and print trade show.
GEOF - Posted on October 12, 2010
THESE PEOPLE DO NOT KNOW WHAT THEY ARE TALKING ABOUT. FOR EVERY TREE THAT IS CUT DOWN TO MAKE PAPER, 3-5 TREES ARE PLANTED IN THEIR PLACE. PAPER IS RECYCLEABLE, OF COURSE, BUT IS THIS USB STICK? I THINK NOT. GEOF COLTON SALES MANAGER MAC PAPERS, MIAMI FL.
Robert Johannes - Posted on October 12, 2010
And yet another totally wrong assumption about trash and the paper industry. And I am glad that the City can guarantee that the wireless system will be up and available 24/7 during the show. And it's such a great method of cost shifting and trash shifting to each of the visitors home waste systems, as everyone now goes home and prints all this stuff out on their office print systems. And when are we going to quit spewing out this "save the trees crap?" It doesn't save trees to stop printing. There will be less trees as paper mill pulp suppliers grow less on the farms that produce them. You don't become vegetarian as a protest against meat production and end up with more cows do you? Why is it you think that it works that way with trees? Did anyone calculate the tons of plastics, heavy metals and other poisons that these "green boxes" have in them? People, you have to think and not fall for this eco-gibberish BS.
Mark Weinfurter - Posted on October 12, 2010
Lets see. 40 tons of paper = 80,000 lbs. Divided by 1,000 trees = 80lbs per tree? These are pretty small trees. He really needs to get his numbers straight. And this is for a boating convention? Talk about a waste - environment wise. Print grow more trees than any other industry.
Click here to view archived comments...
Archived Comments:
Roger Raymond - Posted on October 13, 2010
My only observation is that by the time a city full of administrators tries to implement a greener, more hi tech way of doing things, they most certainly will get it 100% wrong. You can tell that they have never been to a trade show, especially a graphics and print trade show.
GEOF - Posted on October 12, 2010
THESE PEOPLE DO NOT KNOW WHAT THEY ARE TALKING ABOUT. FOR EVERY TREE THAT IS CUT DOWN TO MAKE PAPER, 3-5 TREES ARE PLANTED IN THEIR PLACE. PAPER IS RECYCLEABLE, OF COURSE, BUT IS THIS USB STICK? I THINK NOT. GEOF COLTON SALES MANAGER MAC PAPERS, MIAMI FL.
Robert Johannes - Posted on October 12, 2010
And yet another totally wrong assumption about trash and the paper industry. And I am glad that the City can guarantee that the wireless system will be up and available 24/7 during the show. And it's such a great method of cost shifting and trash shifting to each of the visitors home waste systems, as everyone now goes home and prints all this stuff out on their office print systems. And when are we going to quit spewing out this "save the trees crap?" It doesn't save trees to stop printing. There will be less trees as paper mill pulp suppliers grow less on the farms that produce them. You don't become vegetarian as a protest against meat production and end up with more cows do you? Why is it you think that it works that way with trees? Did anyone calculate the tons of plastics, heavy metals and other poisons that these "green boxes" have in them? People, you have to think and not fall for this eco-gibberish BS.
Mark Weinfurter - Posted on October 12, 2010
Lets see. 40 tons of paper = 80,000 lbs. Divided by 1,000 trees = 80lbs per tree? These are pretty small trees. He really needs to get his numbers straight. And this is for a boating convention? Talk about a waste - environment wise. Print grow more trees than any other industry.