City of Louisville Adopts ‘Paperless’ Trade Show Solution at Expo CenterOctober 12, 2010
The use of the Green Box system is the latest in a continuing series of programs to make the City of Louisville green. In 2005 Mayor Abramson signed the Mayors’ Climate Protection Agreement, which pledged to reduce the city’s carbon emissions seven percent over 1990 levels by 2012. In 2008 the Board of Trustees of the American Society of Landscape Architects (ASLA) awarded honorary membership to the mayor for his work in government and environmental activism. And in 2010 he was honored by the U.S. Environmental Protection Agency as an “Energy Star Partner of the Year” for the city’s innovative “Kilowatt Crackdown” program.
The paperless service from Viridistor enables organizations to “go green without going broke” by bringing exhibitor information management into the 21st century, and it provides benefits for all event participants, according to Mullin.
“Trade show and conference owners can offer a versatile and practical new service to their corporate exhibit customers that helps them to eliminate one of the top five costs of participating at events—the printing, shipping, inventorying and handling of promotional literature for events,” Mullin noted. “In addition, facilities such as the Kentucky Exposition Center can reduce their costs by eliminating one of the biggest sources of post-event waste—and trade shows are second only to the construction industry in the volume of waste produced. The best part is, event attendees no longer have to lug around hundreds of pounds of paper at an event.”
At most show and conference events, exhibitors must estimate how many sets of marketing literature they will need to produce for distribution to attendees. At the IBEX Show, many companies handed out materials that were valued at $15 or more per set, and when they ran out, they had no additional materials to distribute. With the Green Box solution, that same literature “set” would have cost less than one dollar per person to distribute—and it could have included multimedia and audio/video files as well as brochures and documents—plus, no exhibitor would have run out of electronic copies.
Viridistor LLC was established in 2008 with the goal of providing environmentally sound business solutions for the information technology market. Viridistor’s solutions will address the “going green” initiatives that affect businesses, governments, institutions and individuals alike. The Green Box™ solution is the first in a planned series of products and services designed to radically transform how information is exchanged throughout the public and corporate or professional sectors. Based in Tustin, Calif., the company was founded by a group of executives who bring to bear decades of technology product development and marketing.
For additional information please visit the company’s Website at www.viridistor.com.
Source: Company press release.