Cirqit.com--Making the Dotcom Move
A spinoff of L.P. Thebault, Cirqit.com is focusing on Fortune 2000 accounts.
BY ERIK CAGLE
There is no denying that Cirqit.com is a product of the cyberspace times. However, there is a method to the madness of "dotcomology" for this son of a printer—not just a move to cyberspace for the sake of being technologically chic.
Formed in July 1999, Cirqit.com marked the beginning of what would ultimately become a web, if you will, of alliances, services and supply chains bound together by a single mantra: offering the ultimate in end-to-end solutions. In essence, Cirqit.com—an application service provider (ASP)—stands shoulder-to-shoulder with some of the sexiest, smartest e-business, technology and supply chain leaders in order to stand alone.
"Our vision," states Mark Hausser, senior vice president of client services and one of four men who set the original framework for Whippany, NJ-based Cirqit.com, "was very much client-driven. When we looked at what our clients were asking for and where the Internet was going, it made good business sense to spin out of L.P. Thebault (LPT) a dotcom solution as a separate entity to serve the growing marketplace of online print and procurement needs."
Hausser, Cirqit.com CEO Jeff Kaufman, Steve Flood, vice president of operations and customer relationship management, and Craig Garno, vice president of information services, joined Thebault two years ago to help identify the future of its business. It was here that Cirqit.com's original strategy to leverage the Internet to automate the processes of procuring print was formed.
"At the time, a Fortune 50 telecommunications company had come to LPT and asked it to develop an extranet application to automate the process of all their print procurement," Hausser notes. "Thebault was also using the Internet as a vehicle to develop one-to-one marketing campaigns by capturing data off of Internet sites and driving that to variable print devices."