Cincinnati State’s Promotion Puts Some Life Back into Printing

CINCINNATI—October 2009—Back in Gutenberg’s day, printing wasn’t considered a job, but an art. By the time Ben Franklin’s era arrived, it had been relegated to “profession” status, but a highly skilled and honorable one. The reason is simple: Most printers in Colonial times were also the publishers of all newspapers or broadsheets, and often represented a community’s only source of local, national and international news.

Although printing still touches our everyday lives in terms of the printed material we view for business and pleasure, the industry itself hardly receives the respect and recognition it once did. In spite of the numerous advances made in processes and equipment, and that printing is the 3rd or 4th largest industry in the country, many today see it as a field where practitioners do little more than sweat over noisy presses and come home covered with ink. It’s this fairly common belief that has led to a decrease in the number of young people entering the printing profession.

“Life revolves around Print,” a program developed by Professor Kathy Freed & Gary Walton of Cincinnati State is designed to not only motivate printing students, but interest other young people in finding out more about the profession. Its main objective is to instill students with pride in the printing industry; so much so that they’ll tell others about it. “We want to let students know it’s a high-tech, money-making industry,” Walton says. Currently, the program is only being offered at Cincinnati State, but Walton has plans to market it on a wider basis.

The program, which is still in its infancy, kicked off in fall 2009, and included the use of promotional products which are inexpensive and simple, yet still quite effective. Upon entering the classroom on the first day, Cincinnati State’s printing students are given note paper and a type face ruler bearing the message, “”Life revolves around Print,” A number of other promotional products to carry the “Life revolves around Print,” ” imprint, such as bookmarks, book covers, playing cards and T-shirts, and a board game call graphology are currently in the works.