Chroma Copy Imaging--Driving Ahead Of Market Demand
“We aren’t just order-takers—these days you can’t afford to be. We offer a broader skill-set to clients, a focus wider than the specific output for a particular project. So while we’re assessing the best manufacturing path for each graphic, we’re also thinking ahead to every probable repurposing of that image, so we can store it for maximum flexibility and future reuse.
“After all, a single graphic is just one part of a client’s total strategy. It must reinforce a client’s brand, the objectives in a specific marketing campaign, the mission of the client’s business as a whole.”
While projects at Chroma Copy Imaging are generally custom-produced, they tend to fall into one of three categories: visual merchandising displays for use in the retail industry; graphic presentations for trade-show booths; and small-format, on-demand output for handouts, seminar kits and presentation materials.
Specific products range from small color copies to building-sized murals. They also include backlit displays, standard and 3-D point-of-purchase displays, presentation graphics, on-demand color printing, trade-show booth graphics and hardware, directional and event signage, and computer-based presentations.
“We can produce images in many ways,” Cacciatore explains. “Traditional photographic prints, digital photography and enlargement, ink-jet prints, you name it. We’ll take a software box that’s 9˝ tall and make a custom 3-D graphic of it that’s eight feet tall, which involves form-cutting, transparency prints and custom construction.
“Or we’ll print backlit display murals that stand in a 6×14-foot window, mount them and ship them to multiple locations across the country. Whatever is needed. And we’ll strive to do it in about half the time most companies require.”
Fast turnaround is certainly a need of Chroma Copy’s clients that Cacciatore considers “one of our niches.” Cacciatore says that Chroma Copy cuts traditional production time in half thanks to its highly trained technicians, the best equipment available and its strong relationships with clients.