Changing Face of Print Media Prompts New Era, Name Change at RITAugust 2, 2012
Bondy adds, “As our curriculum expands and adapts, so should our presence to our students and the community at large. The School of Media Sciences is in a unique and influential position to lead the educational expansion of our industry and can successfully pave the way with a name that communicates our more extensive mission.”
Changing the name of the School of Print Media to the School of Sciences will more accurately reflect the integration of arts and sciences as they relate to the use of integrated cross-media communications. RIT is adapting and aiding in the transformation of traditional print-centric operations into successful cross-functional solutions of future.
“The name change reflects RIT’s bold, but natural step forward in teaching today’s students tomorrow’s communications skills across the entire media spectrum,” says Bruce James, School of Printing alumnus, 24th Public Printer of the United States, and chairman-emeritus of RIT’s board of trustees.
The School of Media Sciences mission is to innovate, transform and connect people, processes and systems that are essential to growth and success in the graphic communications industry.
The School of Media Sciences is positioned to revitalize RIT’s presence in the communications industry as not only a leading educational institution, but a community and industry Center of Excellence, built on precision with an expanding vision to innovate, transform and connect people, processes and systems that are essential to growth and success.
“Communication is now multi-media. Marketing is now multi-channel. RIT has re-invented itself to provide the skills needed for a new generation of publishing and promotion professionals,” says Frank Romano, RIT professor emeritus.