Changing Marketplace Focus of PRIMIR Spring Meeting
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
At the recent PRIMIR Spring Meeting held during the NPES 2010 Industry Summit, Dr. John Zarwan provided a brief update of his original research conducted five years ago for PRIMIR. John noted that while some of the change has come faster than originally predicted—particularly the decline of newspapers—print is still very viable and relevant. He noted that there is uneven impact from electronic media with some applications more affected than others.Many advertising print media applications were the first to shift, driven by changes in consumer behavior, economic trends, increased broadband access and other market factors.
0 Comments
View Comments
Related Content
Comments