Take Your Best Shot, Courtesy CGX —Cagle

Salisbury asked Ruscha to create the cover when he was working as the art director for West, a magazine supplement to the Sunday edition of the Los Angeles Times. The artwork culminated Ruscha’s famed “Romance with Liquids” period, which was characterized by a series of works where the words appear to have been formed by spilling liquids onto the surface of the canvas.

Think that’s a lot of money for a seemingly clever concept that could be copied? Ruscha’s last fine art piece sold for $3 million. The liquid letters image may well turn out to be a shrewd investment.

SAY IT AIN’T SO, MAMA: The hands of time and technology keep on moving, whether we want them to or not. In mid-June, Kodak said goodbye to an institution in its film stock arsenal, retiring Kodachrome.

Singer/songwriter Paul Simon was too upset to comment.

Kodachrome’s salad days were in the 1950s and 1960s, but sales of it dropped to a fraction of 1 percent of Kodak’s total sales for still-picture films. According to a Kodak official, 70 percent of the company’s business is now derived from digital products. Kodak still plans to produce film—it’s offering seven new professional still films and several new motion picture films—but the type that Simon sang about in his 1973 song are no more.

“Makes you think all the world’s a sunny day…so Mama don’t take my Kodachrome away,” Simon wrote.

According to The Associated Press, only Dwayne’s Photo, of Parsons, KS, still processes Kodachrome film. The lab has agreed to continue processing it through 2010. Store supplies of Kodakchrome will likely be exhausted this fall.

Kodachrome captured memorable moments in time during its 74-year history, but perhaps none more compelling than Abraham Zapruder’s 8mm reel of President Kennedy’s assassination on 
November 22, 1963.

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