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Take Your Best Shot, Courtesy CGX —Cagle

September 2009

BITS AND PIECES

GOOD DAY to you, kind readers. We have a bit of a magazine theme for this month's installment of news.

The first item shows how a dash of creativity and a pinch of technology can provide another financial outlet for those daring to be different. The publishers of National Geographic have teamed up with Consolidated Graphics (CGX) and its HP Indigo digital printing capabilities to put a personal touch on their storied magazine. Readers of the publication can order customizable photographic covers of a special collector's edition magazine called National Geographic Your Shot.

The collector's edition features the best photographs from the 150,000-plus images submitted by the public to the Your Shot online feature, where readers can submit their photography for possible publication in National Geographic magazine.

Picture buffs can order the collector's edition online with a cover that features their own high-resolution photographic image. CGX is using its HP Indigo digital presses to produce the covers, which are then bound to copies of the special edition magazine.

The National Geographic Your Shot collector's edition is the first special edition from National Geographic magazine devoted entirely to reader photography. The publication has cultivated an extensive Web-based group of photography lovers through both its three-year-old Your Shot online offering and the more recent My Shot, which was launched in 2008 as an active photography-based community where readers can upload their photos to take part in various interactive options, such as jigsaw puzzles.

The Your Shot collector's edition can be purchased at the National Geographic magazine Website at http://ngm.com/your-shot-special.

HAMMER TIME: A cover for newspaper supplement West magazine painted by Ed Ruscha recently sold for more than $500,000 at Christie's Post War and Contemporary Art auction at Rockefeller Center in New York.

"West is the most expensive editorial or advertising ever sold as fine art," says designer Mike Salisbury, who commissioned the work. "Some Norman Rockwell pieces may go for more, but that would be the second, third or fourth time they were sold. And, considering fine art sells by the square inch and West is only 11x14˝, we did good."

Salisbury asked Ruscha to create the cover when he was working as the art director for West, a magazine supplement to the Sunday edition of the Los Angeles Times. The artwork culminated Ruscha's famed "Romance with Liquids" period, which was characterized by a series of works where the words appear to have been formed by spilling liquids onto the surface of the canvas.

 

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