Century Direct Installs a Canon imagePRESS C10000VP to Bolster Direct Marketing

The Canon imagePRESS C10000VP.

MELVILLE, N.Y. — June 1, 2016 — Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., today announced that Century Direct, a distinguished direct mail and marketing services provider in Islandia, N.Y., installed the industry-leading Canon imagePRESS C10000VP color digital press to resounding success. The installation marks a turning point in Century Direct’s growth as it looks to upgrade its already prolific suite of direct marketing services with production print technology offerings provided by the Canon imagePRESS C10000VP.

Founded nearly 85 years ago, Century Direct has a longstanding commitment to serving the direct mail marketing business throughout the northeast region. With unwavering attention to customer service, Century Direct has built a reputation that extends to companies both large and small. Today, the direct marketing services provider puts special emphasis on data management, data processing, and personalized printing, while maintaining a consultative approach that ensures its clients the highest quality and most cost effective handling of all projects. The all-encompassing, one stop shop also helps customers design and execute campaigns in a coordinated, professional fashion, and its state-of-the-art equipment delivers textual and graphical messages through a range of channels, both digital and traditional.

Equally important to Century Direct’s customer first approach is its keen awareness of technological advances and trends throughout the industry. Priding itself on staying ahead of the curve, it not only looks for what is current, but for what will redefine the industry. Working together with Canon Solutions America has given Century Direct the opportunity to experience its emerging technology and other cutting-edge print equipment that has shaped the future of the industry. Perhaps more than ever before, though, Century Direct is now equipped with a digital press that has truly created a shift in the print industry. The Canon imagePRESS C10000VP now gives Century Direct a product that’s been engineered to deliver production printing excellence.

“There’s no question that our new imagePRESS gives us unprecedented flexibility and quality and allows Century Direct to differentiate ourselves from the competition,” says Michael Kellogg, CEO of Century Direct. “Since installation, our volume has grown rapidly as we can now produce a much larger amount of small jobs for our valued customers.”

Combining proven imagePRESS features and new print technologies, the Canon imagePRESS C10000VP was designed to help commercial printers, in-plants, production hubs, direct mail and transaction print service providers to produce a broader range of applications in shorter turnaround times. With advanced print capabilities, vivid and reliable output quality, and more accurate calibration using new inline spectrophotometric sensors, the digital press features enhanced levels of color management and workflow integration while allowing users to increase productivity. Additionally, the entire press was built to integrate multiple technologies that are designed to deliver reliable performance. This versatility differentiates the imagePRESS C10000VP series in the market and makes it a high-productivity performer for production print providers.

“The ability to work with even more applications puts us in a great spot to continue doing what we do, but with heightened levels of productivity,” adds Kellogg. “With our highly personalized direct mail offerings, we needed a device that could offer high performance on long runs, mixed-media, and smaller jobs to meet the demands of our customers. The imagePRESS has proven to be exactly what we needed to fill that role.”

As a member of Canon Solutions America’s Production Solutions Customer Council, Kellogg and his company have played a similarly important role in the development of Canon Solutions America’s approach to its print solutions. Kellogg noted that his company’s relationship with Canon Solutions America has allowed Century Direct to understand the longer view of where his company should be going as it pertains to technology.

“Canon Solutions America, as it has done for us in the past, offered the solution that worked best for us, and has continued to look out for our best interests,” adds Kellogg. “I’m looking forward to seeing where the technology can lead us to next.”

Tracie Sokol, VP, marketing, Enterprise Services and Solutions, Canon Solutions America, also notes, "As we’ve grown, so too has Century Direct. That simultaneous growth is a testament to a true working relationship that is built on trust and transparency. We value what customers like Century Direct have to say and will continue to look for ways to meet their evolving business needs.”

About Century Direct
Century Direct started as a letter company in 1932, providing personalized letter services to marketing executives in Manhattan and the New York Metro area. Letterpresses were used to print the bodies of letters and a staff of typists completed the letters by filling in the name, address and salutation of the recipients; hence “Century Full Fill-in Letter Services.” Envelopes were addressed by typing the information directly on the piece. Today, technology enables Century Direct to understand its audience better, to find prospects that match its customer profiles, to deliver textual and graphical messages that mean something to its customers’ targeted prospects. Century Direct delivers those messages through a range of channels, both digital and traditional. The way Century Direct puts all of this together is truly what sets it apart.

About Canon Solutions America
Canon Solutions America provides industry leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes improve sustainability, increase efficiency, and control costs through high volume, continuous feed, digital and traditional printing, and document management solutions. A wholly owned subsidiary of Canon U.S.A., Canon Solutions America is headquartered in Melville, N.Y., and has sales and service locations across the U.S. For more information on Canon Solutions America, please visit csa.canon.com.

Source: Canon Solutions America.