CBS, PepsiCo and Time to Use Video in a Print Ad
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As Entertainment Weekly readers flip to the "Monday to the Max" CBS/Pepsi Max promotional spread they will be greeted with a specially-produced brief video featuring THE BIG BANG THEORY's Kaley Cuoco, Jim Parsons and Johnny Galecki, in character as Penny, Sheldon and Leonard. The trio explains how to use the VIP (Video in Print) player — while also chatting about Entertainment Weekly and exchanging some characteristically cutting remarks with each other.
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