CBS, PepsiCo and Time to Use Video in a Print Ad
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For the very first time, readers can watch video content straight from the printed page via a paper-thin interactive video player — featuring five channels of CBS and Pepsi Max content -- to be inserted into CBS/Pepsi Max ads in select copies of Entertainment Weekly's Fall TV preview issue (Sept. 18 issue, on stands Friday, Sept. 11). The newest of CBS's long list of marketing innovations, such as the celebrated promotional eggs, flash drives in print ads and roof-top ads for airplane passengers, this VIP promotion provides an opportunity to sample CBS's new series in a remarkably unique and involving way. Omnicom's OMD, the media agency for CBS and PepsiCo, helped orchestrate the deal.
0 Comments
View Comments
Related Content
Comments