CBS, PepsiCo and Time to Use Video in a Print Ad
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NEW YORK—Aug. 19, 2009—CBS announced today an exciting new entertainment marketing breakthrough... the first-ever use of video in a print advertisement. The revolutionary VIP (Video-in-Print) technology, to be packaged in a print ad spread in the Fall TV preview issue of Entertainment Weekly, is the centerpiece of an exclusive partnership between CBS and PepsiCo's Pepsi Max designed to launch the Network's Monday night comedy lineup and new dramas — and to promote Pepsi Max, the first diet cola for men.
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