Catalog Printing--An Evolving Market Thrives
December 1999
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BY ERIK CAGLE
In an age when the Internet may seem to be slowly eroding the print-on-paper medium, evidence suggests that a complementary relationship is being forged between the pair.
This definitely appears to be the case with the catalog industry. According to a study conducted by the Direct Marketing Association (DMA), catalog retailers were expected to generate 5 percent of their sales from the Internet this year, more than double the figure for 1998. This was among the findings made by "The DMA State of the Catalog Industry Report: 1999."
"This report contains significant information about how catalogers are turning their direct marketing expertise into success on the Internet," notes H. Robert Wientzen, president and CEO of the DMA. "With their expertise in customer service and fulfillment, many catalogers are setting the standard for success in e-commerce."
That translates into good news for the catalog printers that help retailers spread the word of their new endeavors through the print medium.
In an age when the Internet may seem to be slowly eroding the print-on-paper medium, evidence suggests that a complementary relationship is being forged between the pair.
This definitely appears to be the case with the catalog industry. According to a study conducted by the Direct Marketing Association (DMA), catalog retailers were expected to generate 5 percent of their sales from the Internet this year, more than double the figure for 1998. This was among the findings made by "The DMA State of the Catalog Industry Report: 1999."
"This report contains significant information about how catalogers are turning their direct marketing expertise into success on the Internet," notes H. Robert Wientzen, president and CEO of the DMA. "With their expertise in customer service and fulfillment, many catalogers are setting the standard for success in e-commerce."
That translates into good news for the catalog printers that help retailers spread the word of their new endeavors through the print medium.
| Top 10 Catalog Printers | ||||||||||||||||||||||
| | Company | Segment Sales (millions) | Total Sales (millions) | |||||||||||||||||||
| 1 | R.R. Donnelley & Sons Chicago | $1,350.00 | $5,000.00 | |||||||||||||||||||
| 2 | Quebecor World* Montreal | $1,170.00 | $6,160.00 | |||||||||||||||||||
| 3 | Quad/Graphics Sussex, WI | $742.00 | $1,400.00 | |||||||||||||||||||
| 4 | Banta Corp. Menasha, WI | $241.00 | $1,340.00 | |||||||||||||||||||
| 5 | Arandell Corp. Menomonee Falls, WI | $163.00 | $177.00 | |||||||||||||||||||
| 6 | Perry Judd's Inc.Companies Mentioned:
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