Become Socially Acceptable —Sherburne

LAST MONTH, I wrote about the Apple iPad in this space, and what effect this new device and others like it might have upon your business. This month, I would like to turn back to the subject of social media.

At the crux of understanding what is happening in the world of customer communications is understanding how consumer behavior has changed, and how social media has driven a huge change in this area. If you are not participating in some way, whether business or personal, you should be. This is not going away.