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Sure, we all know the value of print media. We live it every day, and we are proud of what we do. That is as it should be. But our customers—now, that’s a different story. As we have discussed in this space before, they are not really even buying print. They are buying the ability to better promote their products and services, or a way to improve communication with valued customers. Increasingly, the buyers of print are not the traditional procurement folks we have been dealing with for ages.
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