Goalies, Facial Hair and Heroes –Cagle

Captian Canuck comic book.

It wasn’t a total heartbreak for Deutsch. He watched the game from a suite along with members of his daughter’s under-14 hockey team, which Deutsch coaches. The team outing had been scheduled previously, and what a story it would have been for the girls to tell everyone that their coach was needed to play.

OH, CANADA!: Hats off to the Kempenfelt Group of Barrie, Ontario, which did its part to support prostate cancer awareness by matching 25 percent of all donations received by its employees in Movember. No, that’s not a typo—the month was November, but Movember is a “moustache-friendly fundraiser” for prostate cancer.

Kempenfelt Group assembled a group called the “hairy printers,” with each member challenged to raise at least $200 to go toward fighting the No. 1 cancer that afflicts men. As of its latest tally, “hairy printers” had raised nearly $3,300.

Movember, a global initiative that traces its birth to Australia in 2003, had raised $176 million prior to this year, including an all-time high of $76.8 million in 2010. Participants enter the month of November clean-shaven, then grow and cultivate their “Mos” to raise money and awareness of prostate cancer.

To find out more about Movember, visit us.movember.com.

HEROIC HELP: Rounding out our theme of all things Canadian is a marketing stroke of genius, courtesy of Etobicoke, Ontario-based Printer Gateway. Its owner, Brian Armstrong, was looking for a solution to combat major U.S. trade printers that, he contends, are selling at wholesale prices in the Canadian market. Plus, he was battling alleged unethical business practices within Canadian trade shops.

Well, who better to turn to for help than a super hero?

Richard Comely, the artist behind Captain Canuck, sought out the printer to produce a special edition of the comic book. Armstrong and Comely pooled their talents to produce the “100% Canadian Super Power Team-Up” marketing campaign. Printer Gateway churned out 30,000 copies of the 81⁄2×11˝ foldout brochure, and it became an instant hit. Comely also signed copies of the brochure at Graphics Canada last November.

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