Camp CMS Boosts Websites –Farquharson/Tedesco

Pack your bags and kiss your loved ones goodbye for a few weeks. You’re getting on a bus and heading into the wilderness to Camp Content Management Systems. What’s that? What your printing business really needs is to get away from the hustle-and-bustle of modern life and focus for a bit…on its Website.

Of all the marketing and branding tools in a printing company’s toolbox—the Website—continues to rank among the most important. It’s the first place many prospects visit for information on your business, and it’s often where prospects end up when searching online for the services you provide. If your business Website isn’t impeccably-branded and bursting with fresh content, you may be missing out on sales opportunities. You’d be better off with sunburn.

But here’s the rub: If you’ve redesigned your Website in the past couple of years, you may have found that keeping it updated can be a pain. Using an outside developer to make updates usually adds hassle and cost, yet many printing company owners lack the time and extensive Web development knowledge to do it themselves. The bottom line: Until recently, it was often challenging or next-to-impossible for many businesses to harness the full power of their site as a marketing device.

At least you don’t have poison ivy. Fortunately for printing companies, however, relatively new content management system (CMS) tools such as WordPress and Drupal greatly reduce the technical know-how needed to maintain a fresh-looking site.

Once your site has been designed and launched by a professional Web developer, CMS tools help your company or an outside marketing resource deliver the timely, dynamic content your visitors—and customers—crave.

CMS from A to Z

Ready to get started? Grab your sunblock, bug spray and canteen because today is the first day of Camp Content Management Systems. Join counselors T.J. and Bill for today’s itinerary, which includes several programs that will explore how content management systems can help every printing business maintain a more effective Website.

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."
T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or
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