Californian Xerox iGen4 Installs Report Volumes Increase Up to 65 Percent

ROCHESTER, NY—Aug 19, 2010—Three print service providers in southern California report seeing their digital businesses soar as much as 65 percent since installing Xerox Corp.’s iGen4 digital color presses. Pairing the press with Xerox’s business development resources helped the companies uncover new revenue opportunities by focusing on best practices, staff training and target marketing.

The customers are:

• San Luis Print and Copy’s digital volume increased by 65 percent with the Xerox iGen4. The company, located in San Luis Obispo, credits the press for quicker turnaround times allowing them to print more on-demand products. They also use XMPie’s uDirect Studio software to create impactful, personalized collateral. “We see additional growth opportunities with the press within our short-run book publishing business,” said Jim Killian, owner, San Luis Print and Copy.

Working with a Xerox business development consultant, the company developed a comprehensive marketing plan. The detailed plan included strategies for promoting and selling digital print and has shown early success in growing revenue.

• OC Direct Marketing, based in Santa Ana, has seen its color digital printing volume grow by more than 50 percent. “With the Xerox iGen4, we offer the highest quality products with fast turnaround times—all without having to increase our prices,” said Jason Cliff, director, business development, OC Direct Marketing.

Taking advantage of Xerox’s business development resources, OC Direct Marketing has transformed its business from a direct mail company to a marketing service provider and now offers cross-media campaigns with personalized web sites, campaign management, and QR codes – two dimensional bar codes designed for remote ordering.

• Master Print Communications, a digital and offset commercial printer in San Diego, installed the Xerox iGen4 for its color consistency, larger sheet size and wide media flexibility. “The value of the iGen4 press is evident in every application we print, including greeting cards, brochures and direct mail,” said Kate Jarosinska, marketing manager, Master Print Communications.

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