Business-to-Business Marketing Mix Survey Finds Digital Bias
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PHILADELPHIA—August 02, 2011—Sagefrog Marketing Group, a full-service marketing, interactive and public relations agency, has published the results of its sixth-annual “Business-to-Business (B2B) Marketing Mix Survey” that monitors and reports marketing mix plans, activities and performance.
Conducted during the summer of 2011, the report is comprised of feedback from more than 125 marketing and management professionals. The data includes valuable insight into business-to-business marketing strategies, budget allocation and trends.
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