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Buchanan Visual Communications--Getting Better All the Time

March 1998

The latest move has brought about even more improvements, including the installation of new printing equipment: a Heidelberg Quickmaster DI digital press; a six-color, 20x29˝ Heidelberg Speedmaster 74 perfector with coater; and two six-color Heidelberg Speedmaster CD presses with coaters. In addition, a six-color Heidelberg Harris M-110B web press with in-line finishing will be installed by the end of March.

Improved Print Quality
Still another improvement is the installation of AirDale, a moisture control system, on three of these new sheetfed presses. After arranging a trial period with Dallas-based Printing Research last May, the Johnsons were so impressed that after trading in Buchanan's old presses for the new Heidelbergs, there was no question about whether to install AirDale systems.

While Heidelberg is Buchanan's manufacturer of choice for sheetfed presses, the Johnsons found that AirDale improved the quality of their printing. This compact moisture control system gives printers the ability to print to color with a thinner film of ink, promising up to 15-percent better ink mileage.

Dave puts it plainly: "AirDale greatly enhances our productivity. It improves efficiencies for make-ready time, improves our overall performance and it improves the product we provide."

That's always been the bottom line for the Johnsons: providing a cost-efficient, high-quality product for the customer. Personalized service, efficient workflows and a cleaner print job, thanks to AirDale, tie in with this customer-oriented philosophy.

"We provide solutions that meet our customers' requirements. We're not just trying to sell a print job," Dave asserts.

A philosophy of continuous improvement is at the heart of Dave and Lyn's enterprise. "When someone sees a better way of doing something, that individual is encouraged to come forth with ideas," Dave says. (Indeed, that's how the Johnsons heard about AirDale—from one of their associates.)

Incentives for such creativity include recognition in the company newsletter, employee-of-the-month and employee-of-the-year awards and tuition reimbursement.

"[Our employees] buy into the philosophy of taking care of the customer first," he says.

With a past characterized by leaps and bounds of progress, what do the Johnsons see in their firm's future? Right now, Buchanan is seeking ISO-9002 certification. The company expects to achieve the distinction by the first quarter of 1999.

Dave also believes that Buchanan will double its size in the next four years. He only hopes that the new facility will see Buchanan well through the even better years ahead.

—Katherine Malone



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