Brookstone Debuts QR Codes to Empower the Informed Shopper
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MERRIMACK, NH—April 13, 2011—Specialty retailer Brookstone announced a new Quick Response (QR) code program in 30 New York-area Brookstone stores to provide shoppers with reviews, videos and product information.
At 30 New York City and New Jersey locations, shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone.com.
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