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Graph Expo Goes Green —Morgan

October 2007
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SUSTAINABILITY was the focus everywhere at Graph Expo last month. It was the one common theme that permeated throughout the largest national graphic communications trade show. For the first time, myriad companies expressed that sustain­ability issues are one of their top goals.

As just one example, Yoshiharu Komori, president and CEO of Komori Corp., opened the Komori press conference by saying that “it is our responsibility and duty to embark on solutions for the environment.” Komori says one of his company’s main goals is to become a model for the environment in the industry. Companies that have a long history of commitment to environmentally sound practices, such as Heidelberg, are now joined by manufacturers just getting into the game.

Kodak is another strong example of a Graph Expo exhibitor that demonstrated how it is decreasing its impact on the environment. At the trade show, Kodak featured a robust sustainability toolkit for printers, “Begin Your Passage to Sustainability.” The toolkit highlights case studies and research on sustainability programs. It also contains helpful strategies and resources to help print solution providers help their customers.

Social Responsibility

On a similar note, HP announced that among its four main strategies going forward is social responsibility. It is developing unique programs and committing resources to help good causes.

As an example, HP and Lightning Source teamed up to produce Mark Hoog’s book, “Letters from Katrina.” The book was inspired by a program started by Hoog and his nonprofit organization, Children’s Leadership Institute, to connect students from around the country as pen pals with Mississippi students affected by the hurricane.

On the anniversary of 9/11 at Graph Expo, Hoog gave a moving motivational speech at HP’s press conference challenging all of us to have a greater impact on others. HP executives say they want to be known as much for contributing to social responsibility solutions as for their equipment.

These are just a few examples of the many industry suppliers that are creating a sea change in the way we will be doing business in the future.

The adoption of new technologies, workflows and solutions is typically slow in our industry, particularly on the printers’ side. Despite that history, we’re seeing evidence of very fast adoption, as large corporations are moving to create sustainability programs. An obvious target for these programs are print promotions. Print providers need to step up to the plate quickly, because major buying companies are quickly making the transition to buying green.
 
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Most Recent Comments:
David Fox - Posted on October 26, 2007
[The company has made excellent progress, even though the publication world faces tougher issues because of the longer press runs and the limited Forest Stewardship Council-certified papers available.]
Perhaps they would have better luck sourcing papers that are SFI-certified and/or FSC-certified. Combining both product banks couldn't harm their efforts.
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Archived Comments:
David Fox - Posted on October 26, 2007
[The company has made excellent progress, even though the publication world faces tougher issues because of the longer press runs and the limited Forest Stewardship Council-certified papers available.]
Perhaps they would have better luck sourcing papers that are SFI-certified and/or FSC-certified. Combining both product banks couldn't harm their efforts.