Graph Expo Goes Green —Morgan
SUSTAINABILITY was the focus everywhere at Graph Expo last month. It was the one common theme that permeated throughout the largest national graphic communications trade show. For the first time, myriad companies expressed that sustainability issues are one of their top goals.
As just one example, Yoshiharu Komori, president and CEO of Komori Corp., opened the Komori press conference by saying that “it is our responsibility and duty to embark on solutions for the environment.” Komori says one of his company’s main goals is to become a model for the environment in the industry. Companies that have a long history of commitment to environmentally sound practices, such as Heidelberg, are now joined by manufacturers just getting into the game.
Kodak is another strong example of a Graph Expo exhibitor that demonstrated how it is decreasing its impact on the environment. At the trade show, Kodak featured a robust sustainability toolkit for printers, “Begin Your Passage to Sustainability.” The toolkit highlights case studies and research on sustainability programs. It also contains helpful strategies and resources to help print solution providers help their customers.
On a similar note, HP announced that among its four main strategies going forward is social responsibility. It is developing unique programs and committing resources to help good causes.
As an example, HP and Lightning Source teamed up to produce Mark Hoog’s book, “Letters from Katrina.” The book was inspired by a program started by Hoog and his nonprofit organization, Children’s Leadership Institute, to connect students from around the country as pen pals with Mississippi students affected by the hurricane.
On the anniversary of 9/11 at Graph Expo, Hoog gave a moving motivational speech at HP’s press conference challenging all of us to have a greater impact on others. HP executives say they want to be known as much for contributing to social responsibility solutions as for their equipment.