BRIDGING DIGITAL AND OFFSET — SERVING TWO MASTERS
“We bundle all services related to this into value packages that provide complete solutions, dramatically lowering our clients’ total cost of ownership,” Hegwood remarks. “We do this by wrapping print-on-demand, traditional offset and powerful, Web-based applications around their workflow processes.
“The method of output is driven by many factors, but the underlying goal is to help make intelligent decisions about their information distribution needs,” he continues. “This is accomplished through Web-based applications that feed back a detailed analysis of who is ordering, how much they are ordering and the preferred method of distribution—hard copy or electronic. This ensures that all stakeholders receive the most current information when, where and how they need it, and in the most cost-effective manner.”
Foxfire Printing and Packaging, Newark, DE, needs the diversity of offset and digital printing capabilities to service its roster of clients, of which 60 percent are comprised of retail businesses and 40 percent are involved in manufacturing. John Ferretti, CEO of Foxfire, notes that his company has struck a 50/50 balance between the two printing technologies, with small- and large-format capabilities for both.
Workflow is not an issue for Ferretti and Foxfire. Its digital facility, which came as a result of an acquisition, is in Maryland while offset capabilities are housed in Newark. Not that it matters; Ferretti notes the workflows are very similar at both venues.
Actually, hybrid workflows are really not a problem for most printers. “We use the same workflow at our digital business as in our offset business,” says Sandy Alexander’s Grossman. “If you’re in a PDF environment, it really makes no difference, because the PDF will allow you to go across virtually any workflow relatively flawlessly.”
Feng Shui, the Chinese art of placement, is not required to gain maximum efficiency from the dual workflows. Hegwood states that CCI’s gear is aligned so that it can be utilized in a seamless production process to support both digital and offset jobs.