Bridgestone Develops Color Printing Technology for Tires

TOKYO—Jan. 13, 2012—Bridgestone Corp. announced it has developed a revolutionary new printing technology for tires that is different from any tire printing or coloring process on the market today.

Until now, white rubber has been used on the sidewalls of tires to manufacture white ribbon and white letter tires. This process requires the use of large amounts of white rubber to prevent discoloration and to also maintain durability. This conventional manufacturing process can also add additional weight to the tire.