Braintree Printing Launches Video-Based Social Media Marketing Campaign
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Jim Corliss, owner of Braintree Printing, said the company reaped the benefits of the fearless, tech savvy younger set when it hired Sindhu Reddy, a recent Mount Holyoke College graduate, as a social media intern. “Sindhu jumped right in and learned about our business. She got to know our employees and customers. And then took what she’d discovered and created a fantastic social media campaign,” reported Corliss. “Her enthusiasm was contagious. She even convinced me to star in a YouTube video.”
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