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Bookish Destination Site for Readers to Launch this Summer

May 6, 2011
NEW YORK—May 6, 2011—Bookish (www.bookish.com), a new digital platform for readers, is set to launch this summer, backed by Hachette Book Group, Penguin Group (USA), and Simon & Schuster. The Website has been designed to provide readers—from the most casual to the most dedicated—with a personalized experience connecting them with their favorite authors and books through original editorial features, unique tools and more.

The AOL Huffington Post Media Group is partnering with the Website to engage users with Bookish content across the network’s wide range of destination sites; AOL will provide advertising sales support for the new venture.

Editorially independent, Bookish will be a place for readers to find great content about books and authors from a variety of publishers. Bookish will highlight a wide range of genres and allow readers to find their next book as well as recommend books to each other.

New media veteran Paulo Lemgruber is leading the effort as Bookish’s CEO. Previously, Lemgruber developed and ran digital businesses for Comcast and Reed Elsevier. Also part of the Bookish team is Charlie Rogers, who will serve as editor-in-chief. Prior to becoming part of Bookish, Rogers was editor-in-chief, digital media at NBC Universal and worked at Martha Stewart Living Omnimedia and The Paris Review.

“Bookish enjoys the support of significant, established players in the publishing and online space. Nobody is more intimately familiar with the multitude of elements that make a book appealing than its publisher,” explained Lemgruber. “In addition to working with Hachette Book Group, Penguin Group (USA) and Simon & Schuster, we look forward to working with the entire publishing and book-selling community to make Bookish an exciting destination that will delight readers. We are also thrilled to work closely with AOL Huffington Post Media Group to tap into its groundbreaking ability to start real-time conversations around content and partnering with AOL on our advertising sales effort.”

Said Arianna Huffington, president and editor-in-chief of AOL Huffington Post Media Group, “As a lifelong book lover—and reading evangelist—I’m always on the lookout for innovative ways to get people excited about books, to remind them why they are so important, and to spark a thousand conversations around big issues, fun ideas and great writing. That’s why we’re delighted to be working with Bookish—and to use our multimedia, social, and community engagement tools to help connect our readers with authors and their books. And we’ll highlight this content through our entire network and hyperlocal sites.”
 

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