Bonprix Personalized Mail-Order Fashion Catalog - PODi Case Study

Bonprix's catalog is the most significant sales channel because of its role in initiating sales.

The cover of the catalog was personalized front and back on both sides.

The outside back cover includes the recipient’s postal address, visible through the outer wrapping of the catalog, and further variable images and personalized text.

Front covers of the catalog.

Customized for buyers of fashion.

For buyers of living.

For buyers of kidswear.