Quad/Graphics' BlueSoHo Delivers Augmented Reality for Allure Magazine
SUSSEX, Wis. — November 22, 2016 — BlueSoHo, Quad/Graphics’ integrated marketing agency, has announced that Allure, published by Condé Nast, has tapped into its digital interactive expertise to enrich the December issue with augmented reality technology. The mobile-enhanced edition includes interactive content that is unlocked and revealed via the Allure Unbound app produced by BlueSoHo.
“Working closely with the Allure team, we produced something completely unique that optimizes both the printed page and the audience’s penchant for mobile engagement,” says John Puterbaugh, BlueSoHo managing partner and chief digital officer. “Allure set the bar high and our team was excited to support the creation of this amazing experience.”
The December issue, featuring supermodel Gigi Hadid, showcases a variety of interactive experiences powered by the Allure Unbound app and its integration of photos, videos and computer generated images (CGI). The AR technology brings pages to life, providing readers with a behind-the-scenes view of a fashion show, ability to snap selfies with Gigi, and shop + share the looks featured on the supermodel.
“We are proud to partner with Allure on this innovative print edition that engages readers in fresh, relevant ways,” comments Eric Ashworth, president of BlueSoHo. “With this launch, we fully support Allure in amplifying the brand experience for its readers.”
In addition to BlueSoHo’s development of the AR-enabled app, Quad/Graphics serves as Condé Nast’s printing partner to offer Allure a turnkey solution in producing the December issue.
BlueSoHo is an integrated marketing agency that bridges the gap between analog and digital channels to transform marketing investment into results-driven, revenue-generating programs for retailers, publishers and healthcare companies. Based on consumer insights and analytics, BlueSoHo helps marketers and brand owners deliver more personal, relevant brand experiences by engaging consumers at the right place and time using a strategic combination of online and offline channels. Our solutions are focused on delivering faster, orchestrated content — at scale — increasing speed-to-market and improving marketing spend effectiveness through brand activation and strategy; multichannel communication planning and buying; mobile and digital activation; point of purchase signage and merchandising; photo, video and premium retouching content services; and creative and production workflow optimization.
At the forefront of innovation for 45 years, Quad/Graphics (NYSE: QUAD) is a leading print and marketing services provider focused on helping brand owners market their products, services and content more efficiently and effectively across media channels. With a consultative approach, worldwide capabilities, leading-edge technology and single-source simplicity, Quad/Graphics has the resources and knowledge to help a wide variety of clients in distinct vertical industries, including but not limited to retail, publishing, healthcare, insurance and financial. The company helps its clients perform better in today’s rapidly changing world through the integration of print products with complementary services to improve efficiencies, reduce costs, create engagement, lift response and increase revenue. Quad/Graphics provides a diverse range of print and related products, services and solutions from multiple locations throughout North America, South America and Europe, and strategic partnerships in Asia and other parts of the world.