Blogger: “Why Should We Keep Print Alive?” –Michelson

I don't know Clay Forsberg personally, but I was captivated by his recent blog that pondered how our venerable printing industry can remain viable in a new world order where marketers are increasingly drawn to electronic communication and social media. A world where e-readers and e-tablets are replacing the demand for printed books, magazines and newspapers. And a world where ever "smarter" smart phones are predicted to become even bigger game changers. Today's rapid pace of technological upheaval is enough to make one's head spin, especially for those whose livelihoods depend on the printing industry staying a key part of the modern media mix.