BINDERY MANAGEMENT — Flourishing At Finishing
All Bases Covered
Ocean State’s list of services previously covered the basics, including cutting, folding, stitching, short-run perfect binding, drilling, round cornering and shrink-wrapping. Since taking over, Boyarsky has put his business philosophy to work by investing in automated equipment for mechanical binding (Wire-O, Plastikoil, GBC), adding capabilities to do smaller folds (down to about 1˝) and installing a padding machine.
“Customers had to go a lot further away to get this work done before, which made them less competitive,” he says.
Ocean State has grown tremendously over the last year, but it’s still a smaller company (10 employees). He thinks the company’s size can work to its clients’ advantage, since the shop can be more responsive to their needs.
“We’re focusing more on being service-oriented in general, but in particular when it comes to turnaround,” the company exec says. “Jobs that used to get turned around in three or four days now take a day. We can even get jobs done within the day.”
Boyarsky sees being service-oriented as the best way to combat printers bringing capabilities in-house. “We have to be open with clients and offer solutions when-ever problems are encountered with a job, rather than just saying it won’t work,” he advises. “I’ll even drive out to the customer with a sample to explain the problem and suggest solutions.”
Boyarsky also believes in making up samples ahead of production to bring any potential problems to light. “Sometimes, that means spending money we don’t get back on a job, but I think of it as an investment. The return comes from the volume of work we get from the customer,” he says.
Somewhat in contrast to Ocean State, Finish Binders, in Des Moines, IA, strives to offer the widest range of services, according to Mark Beard, president. “We try to be an all-under-one-roof bindery and finishing house. That way customers can send their work to one place to get everything done,” he explains.