Bellak Color — Making Magic In Miami
Members of the Bellak Color team are, seated from left: Naylette Soublette, Arelis Fernandez and Neil Fernandez. Standing are Luis Soublette, Manny Fernandez Sr. and Manny Fernandez Jr.
Bellak Color press operator Juan Mendoza (left) and Luis Soublette, vice president of operations, take a closer look at a press proof.
Postpress operator Orlando Vasquez moves a job through an MBO Super-KTZ K-800 folder equipped with Navigator control.
Moxie and Ambition
Bellak agreed, perhaps amused or impressed by the youngster’s moxie and ambition. After all, the closing of the sale wasn’t imminent, and Bellak—who died in 2006—might have assumed that the long learning curve would throw off young Fernandez’s grand scheme.
“I asked him how long it would take to learn everything, and he said 20 years,” Fernandez recalls. “I responded, ‘I don’t have any money, but 20 years I do have. Let’s do it. Give me the opportunity and you won’t regret it.’ ”
Twenty years later, Bellak sold the company to Fernandez, with no regrets. In turn, Fernandez has transformed Bellak Color into a high-quality sheetfed offset printing operation. He is surrounded by his family: sons Manny Jr. and Neil; daughter Naylette; and son-in-law Luis Soublette—all of whom are vital to the company’s fortunes.
Manny Jr. has posted $3.5 million in sales while compiling an impressive client roster. Naylette has coordinated with vendors and clients alike to aid the development of Bellak’s latest success.
The company has forged a solid reputation as a publication and catalog printer, and also serves corporate clients, as well as marketing and advertising agencies. Still, there’s no dearth of competition in The Magic City, and Fernandez wanted Bellak to extend its geographic reach beyond South Florida.
“Miami is a shark- infested-water type of marketplace,” notes Luis Soublette, VP of operations. “There are 50 printers here offering the same services, and all of them have virtually identical equipment capabilities. We’ve been able to differentiate ourselves, and that has really sustained us in this really rough economic time.”
Bellak Color has managed to develop a niche with cold foiling. The company installed a six-color, 40? Mitsubishi Diamond 3000LX sheetfed press with a UV coater and an in-line cold foiling unit, which complements an eight-color, 40? Diamond 3000R perfector with coater and a five-color, 20? Heidelberg Speedmaster.