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Bell Inc. Adds Staff, New Business and Distribution Center

July 25, 2011
SIOUX FALLS, SD—July 25, 2011—Summer 2011 has brought a spate of new hiring at Bell Inc., including 38 new positions, with more openings anticipated, and the addition of a director of sales, a new position needed to drive even more growth expected by Bell. The company also has added a new distribution center that adds 40 percent to the company’s existing warehouse space.

CEO Ben Graham attributes the company’s continuing growth, despite the economy, to the ongoing execution of a strategic plan begun years ago. The plan includes aggressive investment in technology and continuous cost control—not always compatible goals—along with a commitment to stay independent in a rapidly consolidating industry.  

Bell’s recent growth has included more than $25 million in new business in the past two years, plus expansion of business with existing customers that include some of the world’s largest food companies. Its purchase two years ago of the first Heidelberg Speedmaster XL 162 VLF press to be installed in North America added large-format sheetfed offset printing to the company’s web offset and flexo printing capabilities, creating a springboard for the growth the company hoped for.

“Purchasing managers at big companies are under pressure to buy from multiple vendors,” noted Graham. “It’s how they create leverage to drive better prices and improved service.” 

That’s gotten harder, though, with a long-term consolidation trend that has resulted in just two large players remaining to serve most of the biggest consumer packaged goods (CPG) companies. As an independent, mid-sized company whose operations and investments in technology mirror those of larger companies, Graham believes Bell is now better positioned than any other independent converter to be the alternative packaging source for those companies.

“The CPGs tell us it’s refreshing to have Bell as an alternative and they talk in terms of partnering with us for the long haul,” he reports. “We like to hear that.”

New Distribution Center to achieve compliance for food-safety standards

Bell’s brand-new 64,000-square-foot distribution center (which opened on July 15 ) will allow the company to stay a step ahead of customer needs, according to Graham, particularly those in the food industry where safety throughout production, including handling and storage, is paramount. More national and multi-national food companies are turning to Bell to take on portions of their business, pointed out Graham, so the goal is for the new warehouse to be compliant with the most stringent food-safety standards. 

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