Believe in Tomorrow House Gets Colorful Building Wrap
BALTIMORE—June 21, 2012—Earlier this month, the local Believe in Tomorrow House got a mini-makeover courtesy of national signage and graphics company Signs by Tomorrow. The free exterior building wrap, valued at $3,500, was produced with materials donated by 3M Commercial Graphics.
Operated by the Believe in Tomorrow Children’s Foundation, the Believe In Tomorrow House at St. Casimir provides long-term housing to pediatric bone marrow transplant patients and their families. The facility was the winner of Signs By Tomorrow’s nationwide “Imagine It…We Can WRAP it!” Facebook contest held earlier this year.
In conjunction with sponsors 3M Commercial Graphics and UASG, Signs by Tomorrow selected five finalists from more than 100 entries and then opened the voting up to the public to pick the winner. After tallying close to 1,000 votes, the “Believe in Beating Cancer” entry won. Baltimore brand marketing firm Opus Media donated design services to develop the graphic.
Much like vehicle wraps, building wraps are a high-growth advertising medium, and the latest technology allows application on diverse surfaces, including indoor and exterior walls. The Believe in Tomorrow House at St. Casimir building wrap features the non-profit’s logo and words such as “Comfort,” “Hope” and “Healing.” It is expected to last up to five years.
“We really wanted to get the word out about what Believe In Tomorrow does and what we’re doing here in the community. We think the wrap is going to help us do exactly that and provide some visibility to a facility that really is not very visible within the community,” said Brian Morrison, founder and CEO of Believe In Tomorrow.
Signs by Tomorrow CEO Ray Palmer says that while the contest was originally conceived as a way to boost the company’s social media following, the end product exceeded expectations.
“The design requested by the Believe in Tomorrow House at St. Casimir was unique and really showcases the latest wrap technology, and Signs By Tomorrow is very pleased to have been able to support this effort for what is just a really good cause,” observes Palmer.
To learn more about the contest, please visit the Signs By Tomorrow website.
About Believe in Tomorrow Children’s Foundation
The Believe in Tomorrow Children’s Foundation provides exceptional hospital and respite housing services to critically ill children and their families. Believe in Tomorrow believes in keeping families together during a child’s medical crisis, and that the gentle cadence of normal family life has a powerful influence on the healing process. Since 1982, Believe in Tomorrow has provided more than 600,000 individual overnight accommodations to families from every state in the U.S. and more than 76 countries worldwide.
About Signs by Tomorrow
Since it was founded in 1986, Signs by Tomorrow has been providing its customers with high-quality, cost-effective signs and graphics. With convenient locations, fast and friendly services and affordable prices, the company has grown into a national network of 150 locations in 35 states. Known as an industry leader in technology, Signs by Tomorrow carries a commitment to innovation that ensures that each store is equipped with state-of-the-art sign-making printers.
3M Commercial Graphics help customers worldwide build brands by providing total large-format graphics and light management solutions. 3M manufactures or certifies lighting solutions‚ graphic films and graphic protection‚ flexible substrates‚ as well as inks and toners used to create large-format finished graphics that are consistent‚ reliable and durable.
Established in 1999 by leaders in the installation community, the UASG is comprised of companies that employ full-time installers who meet certain criteria including a high level of professionalism, a proven track record, and a high level of hands-on installation skill.
Source: Signs by Tomorrow.