Belcher Came Prepared
"We developed a business model, or value chain, for our customers," he adds. "While we are providing ink-on-paper, we work hard to provide value on the front end by helping our customers develop creative solutions for content management. We also develop solutions for fulfillment and distribution; either electronic distribution if they choose to distribute via the Web, or physical distribution for their printed or packaged products."
Belcher's challenge was in determining how Banta could expand its footprint, as a corporation, into the global environment, and how it could develop added areas of revenue for growth in a less-than-ideal economic environment.
The answer was supply chain management—assembly, packaging, fulfillment and distribution for its customers. "We felt we could leverage our core competency into a separate business arm, and use that as a springboard to become a global company," he notes. "That's been our focus the past few years. We acquired a company, based in Ireland, focused on providing supply chain management solutions to hardware, software and telecommunications companies. It has allowed us to create a global business. We are operating in several countries in Europe and Asia, and we are now serving world leaders in technology, including Dell, Compaq, Microsoft, IBM and Sun Microsystems. It's given us the opportunity to grow from being a domestic printer into a global player. We're very excited about our business model and about our progress thus far."
The energy, enthusiasm and passion that Belcher shows for his customers and employees each day is reflected in his love for the job.
"There's something special about the opportunity to work and interact with talented people that you like and respect," he says. "I love the challenges of dealing with difficult situations, of capitalizing on opportunities, of thinking strategically about where the business might go next. And I love interaction with our customers. I don't like spending a lot of time in my office; I'd rather be out with our team members or customers, or talking to people who might represent potential acquisitions for the future.