Bekaert Introdujction New Design Option for Loop and Hook Wire at drupa
BELGIUM—April 26, 2012—Bekaert will present a wide range of coated wires for wire combs and calendar hooks at drupa 2012, hall 11, booth C55. Converters and binders of spiral bound stationery can now customize their products using Bekaert combined colors wire.
The new and unique polymer-coated wire can be printed with any color to match. Bekaert will be at drupa 2012, in hall 11 at booth C55. Visitors can find out more about the new combined colors wire, as well as the company’s wide range of coated bookbinding wires.
Adding a design color touch to bound stationery
Bekaert combined colors wire opens a raft of new options for designers, allowing them to enhance the character of bound stationery by adding an extra dimension of color:
• Complementing a brand by incorporating company colors e.g. for whitepapers or annual reports.
• Mirroring the colors of a sports team or other event e.g. using team colors on bound products like scrapbooks, calendars and notebooks .
• Reinforcing the character of a product line e.g. using green shades to underline an eco-friendly notepad.
• Making a product more recognizable and stand out.
Tailored to market intelligence trends
The paper industry moves quickly and is very sensitive to emerging trends. Subsequently, wire binding requirements are constantly evolving. Bekaert monitors all trends very closely and this market intelligence forms the base for its research and development strategy.
Bekaert attaches particular importance to co-development, taking a specific problem or more general business situation as its starting point. At the company’s main Technology Center in Deerlijk, Belgium, and its R&D Center in Jiangyin, China, teams of highly qualified scientists and engineers work closely with lead customers. Bekaert regularly runs joint R&D projects with its customers and suppliers, sharing ideas and resources, collectively benefitting from pooled knowledge and expertise. It was a co-operative project that resulted in the Bekaert combined colors wire.
Lieven Somers, Bekaert’s Global Market Manager for bookbinding wires, comments: “Bekaert combined colors wire enables designers to give more edge to wire combs and bound stationery. Customers are increasingly looking to customize and differentiate their products and this product allows them to do exactly that.”
Bekaert is a global technological and market leader in advanced solutions based on metal transformation and coatings, and the world’s largest independent manufacturer of drawn steel wire products. Bekaert (Euronext Brussels: BEKB) is a global company with headquarters in Belgium, employing 28 000 people worldwide. Serving customers in 120 countries, Bekaert pursues sustainable profitable growth in all its activities and generated € 4.6 billion combined sales in 2011.