Bank Freedom Launches Direct Marketing Campaign to 1+ Million Member Union
NEWPORT BEACH, CA—Sept. 24, 2010—Bank Freedom, a wholly owned subsidiary of Prepaid Card Holdings, Inc., is the program manager of a 1+ million member union’s co-branded prepaid debit card. Today it announced an aggressive direct marketing campaign of the co-branded prepaid debit card to the union’s members, starting with an email campaign to approximately 500,000 union members.
The company has also negotiated a proposed direct mail campaign with a third-party to commence in October promoting the union’s co-branded prepaid debit card at the expense of the third-party.
“This marketing campaign will allow us to educate and generate awareness of the benefits this prepaid card program has to offer which will lead to card issuance and adoption as an alternative banking solution by the union members,” stated Rick Galasieski SVP of Bank Freedom and Prepaid Card Holdings, Inc.
About Bank Freedom
Bank Freedom, a wholly owned subsidiary of Prepaid Card Holdings, Inc. is a leading provider of financial services in the prepaid card industry. The company, under its Bank Freedom brand, offers prepaid debit cards to America’s estimated 60 million underbanked citizens.. In addition to the underbanked consumer demographic; small and mid size businesses have found a much needed product with the company’s Prepaid Business Expense Card Program. With the diminishing credit card markets, companies need a new way to fund employee’s expenses other than through traditional credit cards or cash reimbursements. For more information about Bank Freedom and Prepaid Card Holdings, Inc. visit www.BankFreedom.com and www.PrepaidCardHoldings.com.
Source: Company press release.