Ballantine Releases Report on Direct Marketing Trends for 2011

WAYNE, NJ—Dec. 16, 2010—The Ballantine Corp. remains on the cutting-edge of direct marketing trends. The latest addition to its growing collection of direct marketing reports is “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.” (Download a PDF copy.)

Many trends forecasted by Ballantine in 2010 were realized. They included social media and integration of multiple mediums. In 2011, Ballantine predicts that these trends will continue to grow and to evolve, while new ones are born and the classics continue to hold steady.