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Ballantine Releases Report on Direct Marketing Trends for 2011

December 16, 2010
WAYNE, NJ—Dec. 16, 2010—The Ballantine Corp. remains on the cutting-edge of direct marketing trends. The latest addition to its growing collection of direct marketing reports is “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.” (Download a PDF copy.)

Many trends forecasted by Ballantine in 2010 were realized. They included social media and integration of multiple mediums. In 2011, Ballantine predicts that these trends will continue to grow and to evolve, while new ones are born and the classics continue to hold steady.

For example, Ballantine predicts that in 2011, marketers will see advancement in Smartphone strategies; multi-touch marketing will remain an effective strategy; social media integration will continue to explode; and more.

Even the classics are getting a new twist. By May 2011, the Intelligent Mail Barcode (IMB) will be required by the USPS. This will provide marketers with mail-tracking capabilities making timely follow up easier.

“Other improved direct marketing trends will include data enhancement and a shift in mailer designs,” says Ryan Cote, Ballantine’s director of marketing. “For instance, many of our clients are now choosing the ‘slim-jim’ magalog. It provides a large amount of creative real estate and still mails at letter rate.”

The bottom line is this: Marketers will of course continue to market in 2011, but in many cases, with a technological and/or efficiency upgrade.

About The Ballantine Corp.

Family-owned since 1966, The Ballantine Corp. is a New Jersey-based company offering turnkey direct marketing services to companies, nationwide.

Source: Company press release.

 

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