Ballantine Publishes Green Direct Mail Marketing White Paper
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WAYNE, NJ—Oct. 13, 2011—The Ballantine Corp. announced the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.” It details how to reduce, reuse, recycle and respond and can be read in full here.
“Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for the Ballantine . “We hope that this white paper will provide businesses with useful and practical tips to help make its direct mail greener.”
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