Ballantine Introduces New Integrated Direct Marketing Service
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“Our new technology works fast and provides measurable results,” says Ryan Cote, director of marketing.
This integrated direct marketing program can be used by almost any type of business, but is ideal for those already using direct mail and e-mail.
So, how does it work? First, Ballantine sends out a direct mail piece to a company’s house file with a personalized URL (PURL). The direct mail piece is tracked using the Intelligent Mail Barcode (IMB) and, when it is reported as delivered, an e-mail is triggered to the same house file to reinforce the marketing message.
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