Böwe Bell + Howell’s Plastic Card System Offers Solution for Card Mailings

WHEELING, IL—Sept. 8, 2009—BÖWE BELL + HOWELL (BBH), a leading provider of document management solutions and services, will be demonstrating the latest capabilities of its Plastic Card System (PCS) in booth #7735 at PRINT 09, McCormick Place, Chicago, Sept. 11-16.

Transpromotion, where promotional messages are incorporated into transactional documents, is becoming increasingly popular in the mailing of high-value plastic cards such as credit cards, health insurance cards and membership cards. BBH’s enhanced PCS now offers a solution for transpromotional mailings that involves the addition of a second card in a cross-folded document. For example, the transpromo mailing could include a credit card and a selectively added gift card.

“This new feature of the PCS for transpromotional mailings with selective card draw-off provides more options for card mailers who want to further distinguish themselves through value-added mailings,” said Mark Van Gorp, vice president of business development for BBH.

The PCS’s new extended card channel is equipped with eight magazines divided into two groups: four different personalized cards and four different gift cards. The PCS on display at PRINT 09 will also feature a cut-sheet feeder providing personalized carriers from a mixed stack, and a VEKtor® camera in the paper channel that reads the machine control code and verifies if the correct paper is used. Visitors to booth #7735 will see a mix of mailpieces being produced, demonstrating the PCS’s versatility in handling different card and paper layouts, cards selectively drawn-off, changing card positions, and changing text arrangements.

The new transpromo solution enhances what is already a durable and flexible high-speed card mailing system that can reliably attach up to six cards per document at speeds of up to 8,000 cards per hour on a wide range of document formats. Integrity is achieved through constant monitoring to ensure that every recipient receives the right cards on the right carrier.

Related Content