Avon Books Introduces e-Book Publishing Brand

“There is so much opportunity right now within the romance genre,” Stehlik says. “Readers have found a rich array of fresh content using digital and e-reading devices. It’s crystal clear that we can nurture great talent via Avon Impulse’s e-book publishing platform – and that there is already a very dedicated fan base of savvy digital readers.”

The line launches with “A Lady’s Wish,” an original e-novella by Katharine Ashe; on-sale March 15; and then features “Royal Wedding,” a historical romance short fiction anthology by Stephanie Laurens, Gaelen Foley and Loretta Chase, timed to coincide with the nuptials of Britain’s most beloved young couple. Later in the season bring four releases from Lavinia Kent and a prelude to Karina Cooper’s Avon debut, “Blood of the Wicked.” Jaime Rush launches a brand new series with a digital short; and a full-length paranormal romance novel by author Kristin Miller will be released in the summer.

Avon Impulse is currently in the acquisition and production process for e-books to be published in 2011 and 2012. “We are actively looking to acquire for Avon Impulse,” says Feron.

Authors looking to submit to Avon Impulse can find guidelines and an online submission portal at www.avonimpulse.com. “We are looking for quality submissions across every romance subgenre,” adds Feron.

Avon Impulse e-books will be made available at all online retailers, everywhere in the world where English-language e-books are sold. For those seeking a hard copy of individual Avon Impulse titles, print-to-order books will be available from online book retailers.

For more information on Avon Impulse, and a detailed FAQ, visit www.avonimpulse.com.

About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. You can visit HarperCollins Publishers on the Internet at www.harpercollins.com.

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