Atria Publishes ‘Smart Book’ Tagged with an RFID Chip
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NEW YORK—Oct. 28, 2011—One thousand copies of a new title from Atria Books will be stickered with a RFID chip allowing any user of a cell phone with near-field communication (NFC) capabilities to simply tap the tag and engage with the book’s content.
Any NFC-enabled phone will automatically perform the command embedded in the tag. In this case, the phone’s mobile web browser will be opened to specific book-related content. The smart book tag can be embedded into a book cover or paper bookmark.
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