Arandell Embarks on Expansion
MENOMONEE FALLS, WI—An extensive expansion plan currently in progress at Arandell's Menomonee Falls, WI, headquarters—which includes the addition of new equipment—is expected to increase overall capability by 20 percent.
"Growth in the catalog marketing sector has been extremely healthy for the past several years," states James F. Treis, Arandell executive vice president of sales and marketing. "Given the variety of services that we provide to catalog marketers, we undertook the expansion program at this time as a means of demonstrating our commitment to the industry as a whole and to our customers in particular."
The plan includes additional facilities for storage that will provide racking for over 3,000 pallets. Don Landis, Arandell's vice president of postal affairs, notes that in addition to an increase in regular business, some of the company's ancillary services, including Arandell catalog fulfillment, require storing a larger number of catalogs for a greater amount of time.
Leading the way is the addition of a new Heidelberg M-3000 web press, the company's fourth, scheduled to come on line by April 1.
"The M-3000 is the latest in state-of-the-art printing technology, offering high-speed production capability coupled with in-process color correction," remarks Jim Giencke, president of Arandell.
"Increasingly, our customers have demonstrated a desire to partner with us so as to take advantage of the large number of services we offer to catalog marketers. The new press, and the addition as a whole, will enable us to meet the demands of current customers and allow for the addition of new ones."